Event date: 13 February 2025
Review by Danusia Wurm
Poster featuring David Pearson for Melbourne Writers Festival 2015, David Pearson
In a lively and beautifully illustrated talk, acclaimed book designer David Pearson took us on a fascinating journey focusing on the creation of a book cover from original concept to the final product, with many intriguing diversions along the way.
Graduating from Central St Martins in London in 2002, David cheekily blagged a job at Penguin Books where he worked as a text designer and later, cover designer. His cover design for Penguin’s Great Ideas series in association with fellow designers Phil Baines, Catherine Dixon and Alistair Hall, earned him international recognition, as did his wonderful covers for French publisher Éditions Zulma.
He left Penguin to establish his own studio in 2007 where he has since worked with some of the world’s leading publishers and authors including Margaret Atwood, John le Carré, Cormac McCarthy and George Orwell.
David specialises in print-based design. Like an artist, he works with lettering in an expressive way, seeing letters as “individual characters” on the page. His craft is to “lead the eye around the page” and then - the big leap - from the front cover onto the first page.
Describing the process, once he accepts the brief (note: David never gets to choose his books) his first step is to set certain parameters and limits. “Book design is at its most fun when you’ve got something to kick against”. But the core elements of good design, clear vision, coherence, and an ability to convey a story, always remain.
Perhaps fostered by too much time spent in Penguin’s vast archives in Rugby as a young intern, David positively relishes the meticulous research into suitable period titles, fonts, words and images used to give the cover context, imbuing it with the right look and feel. The cover might be text or illustration led. As illustration isn’t David’s forte, he is in the happy position to employ illustrators that he admires and has always wanted to work with.
The collaborative process with illustrators, fosters innovation and imagination. Creating a different visual language for each book is hugely stimulating. And as someone who enjoys “spinning plates”, David is happy exploring a different approach every time.
Looking to the future, David is optimistic about the world of books be they material or in the ether. To this end, he acknowledges the huge significance of social media. “Tic Toc has made reading cool” he says. Additionally, he cites the growth of Zine culture, which is exciting and accessible, as helping support book sales. Successful “cover reveal” launches on Instagram can hugely influence sales. You heard it here first... authors now care about their book covers!
Right to left: David Pearson with Andy Campbell, Norwich School, Blake Studio
ncas thanks David for his superb insight into the world of book design and Norwich School’s Andy Campbell for his introduction and excellent Q&A.
With typical modesty, David didn’t mention that he has been listed as one of Britain’s Top 50 Designers by The Guardian, is a member of the prestigious international association Alliance Graphique Internationale (AGI) and in 2015, was appointed Royal Designer for Industry, the highest accolade for designers in the UK. He is also founder of The Book Cover Review.